Start by focusing on what needs your target demographic group have in common and be clear and concise. What do they all want that your business can provide? What is important to them? The purpose of your value proposition is to identify and satisfy an unmet need that your target market possesses.
The benefits of a strong value proposition to your business is it:
- Creates a strong differential between you and your competitors
- Increases not only the quantity but the quality of prospective leads
- Assists you in enhancing tools that will help you close more business
An effective value proposition describes what you do in terms of tangible business results. It draws interest and shares a success story within a few words. Get In The Game SE’s value proposition:
“We Build Teams & Leaders”
TEAMS through establishing 1.) Effective Sales Processes and Management that results in a 30% increase in revenue, 2.) Top of Mind Awareness by nurturing a greater number of prospects until they are sales ready, and 3.) Dialogue through a development of a culture powered by SMART Conversations.
LEADERS through Coaching & Assisting Small Businesses to excel in their markets.