Sales Coaching is one of the most effective ways to optimize performance and maximize the rentention of sales people. Good sales coaches raise the bar on performance, helping each team member continuously improve. According to a recent study, sales representatives receiving three (3) hours per month of coaching exceeded their selling goals by 7%, increased revenue by 25%, and increased deal size by 70%. The same research also concluded that calls per representative increased by a healthy 76% among top performers and by 261% in the core group.

Clearly, coaching can become a dynamic and ongoing process that drives individuals to higher levels of success. Good coaches also promote greater satisfaction and retention of sales people. In the right hands, coaching has the potential to be a major differentiator.