Innovative companies are sustainable only if the can produce demonstrable value. Otherwise senior management loses interest. Companies should gauge the success of their organizations, based on how many ideas are implemented and with what results.
Companies are forming innovation communities within their organizations to create a space to innovate. After all the employees are the ones who daily fight the company’s battles, who serve the customers and can explore new markets or products and fend off the competition.
The current economic weakness offers new opportunities for those who seize them. Companies with imagination and courage can do more than tread water amid the slump. Tools like innovation communities can help businesses take advantage of the upheavel and rewrite the rules of their industry.