TAKING YOUR BUSINESS TO THE NEXT LEVEL “What Does It Take?”

You started your business some time ago and you made it past the 3 to 5 years most new businesses fail. Congratulations and now you need to turn your attention to taking your business to the next level. Whether that means adding employees, equipment, or expanding your market, what does it take to accomplish this next step in your business?

It is now the time to work “On” your business and not “In” your business. You will never completely remove yourself from working “In” your business but you must now take time out of your very busy day to focus on planning and strategy to take your business to the next level. If your level of expertise and ability to address the areas that you need to develop and establish are not strong, consider reaching out to the many resources and experts that can help you. Don’t try to muddle through taking the next step alone. You have worked hard to get to the where you are now and you don’t want any setbacks. You want to continue with the momentum that you have established and move forward with your business.

The two areas that will take you to the next level are Sales and Marketing. If you have been the sole provider of revenue for your organization, you need to consider if that is sustainable or do you need to seek a sales professional to grow revenue. This is a tough decision and you fear putting this responsibility with someone you have not even met at this point. If you have been successful in selling the products or services of your company, you need to approach this important step in hiring someone who can continue the success that you have seen by going beyond interviewing someone who is nice and you like and you “think” can sell your product or service. Your approach to your market is unique and the type of person you are looking for is very specific. Don’t base your decision on the presence this person has in the interview. Go deeper in learning more about their accomplishments, their behavior, and what makes them tick.

Marketing is such a broadly defined area and where you spend your marketing dollars is important. You may have done some things with social media and may not have seen the results you expect at this early stage. Where you go from here is important and, again, there are many experts out there that can help you. Be careful with people who say they can manage your social media but are doing nothing more than taking your money and not providing results. I suggest that you take a step back and look at all the options you have to market your business and develop a marketing plan, if you haven’t done so already. Taking the time to consult with someone who can open your eyes to all the possibilities based on your market, your product or service, and how to get to the next level, will help you get to the next level faster and with less money spent.

If you would like to discuss your situation and how you might get to the next level in your business, contact me at 904.472.3706, or email me at robert@getinthegamese.com

You started your business some time ago and you made it past the 3 to 5 years most new businesses fail. Congratulations and now you need to turn your attention to taking your business to the next level. Whether that means adding employees, equipment, or expanding your market, what does it take to accomplish this next step in your business?

It is now the time to work “On” your business and not “In” your business. You will never completely remove yourself from working “In” your business but you must now take time out of your very busy day to focus on planning and strategy to take your business to the next level. If your level of expertise and ability to address the areas that you need to develop and establish are not strong, consider reaching out to the many resources and experts that can help you. Don’t try to muddle through taking the next step alone. You have worked hard to get to the where you are now and you don’t want any setbacks. You want to continue with the momentum that you have established and move forward with your business.

The two areas that will take you to the next level are Sales and Marketing. If you have been the sole provider of revenue for your organization, you need to consider if that is sustainable or do you need to seek a sales professional to grow revenue. This is a tough decision and you fear putting this responsibility with someone you have not even met at this point. If you have been successful in selling the products or services of your company, you need to approach this important step in hiring someone who can continue the success that you have seen by going beyond interviewing someone who is nice and you like and you “think” can sell your product or service. Your approach to your market is unique and the type of person you are looking for is very specific. Don’t base your decision on the presence this person has in the interview. Go deeper in learning more about their accomplishments, their behavior, and what makes them tick.

Marketing is such a broadly defined area and where you spend your marketing dollars is important. You may have done some things with social media and may not have seen the results you expect at this early stage. Where you go from here is important and, again, there are many experts out there that can help you. Be careful with people who say they can manage your social media but are doing nothing more than taking your money and not providing results. I suggest that you take a step back and look at all the options you have to market your business and develop a marketing plan, if you haven’t done so already. Taking the time to consult with someone who can open your eyes to all the possibilities based on your market, your product or service, and how to get to the next level, will help you get to the next level faster and with less money spent.

If you would like to discuss your situation and how you might get to the next level in your business, contact me at 904.472.3706, or email me at robert@getinthegamese.

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